these days all true corporates are exercising their social responsibility through advertisements stressing some societal agenda

As you rightly pointed out, CSR is power word corporates seem to use. While it's true and evident in India, tht CSR is more of a social brand than really working for a social cause it would be wrong to generalize.

There are companies who are doing immense activities for people around their community. From a more comptetive and realistic prespective, those who invest and deliver good CSR projects have felt the need to set right our community and country which is a pre-requisite to make their brand a global brand.

 

nowadays companies are paying more attention on CSR activities.Reason is so simple b'coz now they start realizing that without firm policies on CSR they con't survive in this competitive environment.Every organisation trying to work on different aspects so that they can differentiate thenselves CSR activities with the other companies.

When we talk about CSR , companies  need to show  good face to general public so that their visibility is well known to the consumers and people can easily differentiate them from others and accept with the products that they are coming.  It just helps in giving a good feel factor to consumers when companies with good track record take CSR kind of initiatives.

Regards,

Shailendra